A new generation of entrepreneurs are discovering that making money and making a difference require new types of resources and tools.
When we started Midtown Community in 2011, we didn’t know if we had the chops to fulfill our vision. Since that time, we’ve worked with dozens of social entrepreneurs. They are starting social businesses of many kinds. Each wants to change the world with a sustainable enterprises: non-profits, socially-minded for-profits, cooperatives, and social/public benefit corporations.
That is why we created A Social Entrepreneur’s Guide to Brand, Business & Buzz.
BRAND - Tell your brand’s story with clarity, precision, color, creativity and authenticity – without begging downtown agencies for pro-bono design work.
BUSINESS - Establish your business model with sound economics. Learn the go-to resources that entrepreneurs and seasoned executives are using for establishing sustainable economic models. Accounting degree not needed.
BUZZ - Discover the intangible, idea-driven processes behind the value you’re creating for the world. Each of the three components are vital, but if you have to miss brand, business or buzz, don’t miss buzz.